Fewer ingredients. Higher standards.
Every ONE PERCENT formula is designed around what matters: targeted care, daily-use textures and a clear ingredient story without unnecessary noise.
The values
Formulas designed to keep what is essential.
At ONE PERCENT, every formula is built around a precise role in the routine. If a component does not support softness, manageability, scalp comfort, shine or protection, it has no reason to be there.
This restraint directly benefits the hair and scalp: fewer unnecessary elements, clearer claims, better tolerance and the certainty of knowing what you are applying and why.
What we refuse.
We avoid unnecessary visual claims and unnecessary formula complexity. The goal is not to make a product look more complicated than it is, but to make the routine easier to understand and easier to repeat.
Whenever doubt exists around the role, feel or usefulness of a component, we choose restraint. The result is a quieter, cleaner formula language.
What we require.
Purpose. Each ingredient needs a clear reason to be in the formula: cleansing, softening, protecting, smoothing or supporting scalp comfort.
Daily feel. Textures are selected for real routines: easy application, clean rinse, soft finish and no unnecessary heaviness.
Transparency. The role of every formula is made understandable, so choosing a product feels simple rather than overwhelming.
Designed for daily use. Made with care.
Our formulas are created for repeat rituals: washing, masking, protecting, smoothing and defining. Each product is designed to sit naturally beside the others without making the routine feel crowded.
Formulating with less means refusing the unnecessary. Demanding more means never compromising on what touches your hair.
Your trust in us